The Focus Keyword is designed to target the keyword which will give you the biggest traffic increase, the fastest.
Here's how Alli selects your Focus Keyword!
Alli checks all of your keywords and rankings, every day.
For each of your keywords, Alli estimates how much traffic you would get from a "jump" in rankings, the keyword that sends the most traffic from a "jump" is your Focus Keyword.
You can change your Focus Keyword at any time to whatever you want it to be.
(For more details and steps on How? go here.)
Recommended articles you may interest to read: 😊