The Focus Keyword is designed to target the keyword which will give you the biggest traffic increase, the fastest.
Every day, Alli checks all of your keywords and rankings.
Then estimates how much more traffic you would get from a "jump" in rankings.
The keyword that sends the most traffic from a "jump" is your Focus Keyword! However, you can choose the focus keyword you want Alli to track and optimize. If your preferred focus keyword is not listed, you can "Add New Keyword" at any time.
Alright then, good luck! 🍯
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