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Configuring the White-Label Feature in Alli AI

Alli AI's White-Label feature allows agencies to present the platform under their own branding, use their own support information, configure a custom application hostname, and optionally brand the Alli AI crawler.

Written by Sebastiaan Jooste

Access the White-Label Settings

  1. Log in to your Alli AI account.

  2. Navigate to Dashboard → Settings.

  3. In the left-hand Settings menu, select White-Label.

The White-Label Settings page will open.


Configure Agency Branding

Step 1: Upload the Agency Logo

Under Logo:

  1. Click the logo/upload area.

  2. Select the agency's logo file.

  3. Confirm that the logo displays correctly.

The uploaded logo will be used in areas such as:

  • Reports

  • Invoices

  • White-labeled platform branding


Step 2: Enter the White-Label Name

In the Name field, enter the name that should represent the platform to your clients.

Example:

My Agency

Use the agency or company name clients are familiar with.


Step 3: Enter the Support Email Address

In Support Email Address, enter the email address clients should use when they need assistance.

Example:

Whenever possible, use a branded company email rather than a personal email address.


Step 4: Enter the Legal Address

In Legal Address, enter the agency's official business address.

Example:

123 Business Street, Dallas, Texas, USA

Important: Do not enter the white-label application URL in this field. The hostname is configured separately.


Step 5: Save the Branding Information

After reviewing the information:

  1. Click Save Changes in the bottom-right corner.

  2. Confirm that the information remains populated after saving.

Use Revert only if you want to discard unsaved changes.


Configure a Custom White-Label Hostname

A custom hostname allows clients to access the platform through an agency-branded address instead of an Alli AI-branded URL.

Example:

app.myagency.com

Step 1: Add the Hostname

On the White-Label Settings page:

  1. Locate the Enter hostname field.

  2. Enter the desired hostname.

Example:

app.myagency.com

  1. Click + Add.

The hostname will now appear in the hostname configuration table.


Step 2: Locate the DNS Target

After the hostname is added, Alli AI displays:

  • Hostname

  • DNS Target

  • DNS Status

  • Certificate Status

A DNS target will be automatically assigned.

For example, the screenshots show a target similar to:

happy-banner.alliaidns.com

Always copy the DNS Target displayed inside your own Alli AI account. Do not assume that every account or hostname will use the same target.

Use the copy icon next to the DNS Target where available.


Configure DNS

DNS configuration must be completed with the company that manages the domain's DNS records.

This may be a provider such as Cloudflare, GoDaddy, Namecheap, Route 53, or another DNS provider.

For a Subdomain

If you are configuring a subdomain such as:

app.myagency.com

create a CNAME record.

Typical configuration:

DNS Setting

Value

Type

CNAME

Name / Host

app

Target / Value

DNS Target provided by Alli AI

For example:

app → [Alli AI DNS Target]

Do not manually use the example target unless it is the target shown in your Alli AI dashboard.


For an Apex/Root Domain

If you want to configure the root domain itself, such as:

myagency.com

your DNS provider must support ANAME records.

Configure the ANAME using the DNS Target supplied by Alli AI.

The remaining setup follows the same general process as the CNAME configuration.


Verify DNS and SSL Certificate

After updating the DNS record:

  1. Return to Settings → White-Label in Alli AI.

  2. Locate the hostname.

  3. Review the DNS and Certificate columns.

Immediately after configuration, both may display:

Pending

This is normal while DNS changes propagate and the SSL certificate is being configured.

  1. Click Refresh Status.

  2. Continue checking until the DNS and certificate are no longer showing as pending.

DNS propagation may not be immediate, depending on the DNS provider.

Do not begin directing clients to the hostname until both the DNS configuration and certificate have completed successfully.

That's it. Now you have successfully configured your AEO/SEO platform

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